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Essays 361 - 390

Philip Morris Plan to Reposition

USA, which manufactures L&M, Parliament, Virginia Slims, Basic and Marlboro cigarettes; US Smokeless Tobacco Co, which produces Co...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

A Multinational Real Estate Company

billion worth of commercial, agricultural and residential real estate annually" (Knight Frank, Factsheet, 2010, p. 1). Every offic...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

An Analysis of Benetton

would later add sportswear and equipment and textiles to their lineup. The company suffered its first loss in 2002. The original ...

Leading Plastics Injection Molding Company

Sarbanes-Oxley and have achieved ISO 9000 quality standards (Butod, 2009). These quality standards make the operations of the comp...

Tootise and Hershey Compared

these, which became known as the Tootsie rolls came from Hirshfields young daughter who at the age of five coined the name as a ni...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

A Culture for Innovation at Apple Computer

environment in which innovating and creativity will flourish (Armstrong, 2001). Anyone who knows the history of Apple knows that...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

Values Held by Individuals and Organizations

statement and code of ethics in which they spell out clearly what they want to accomplish and how they intend to accomplish it. Re...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Organizational Training Needs at SMC Company

its shareholders. There can be many more stakeholders, of course, and such certainly is the case for SMC. Extending consideratio...

The Development of a Paperless Society

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Doing Business in Ethiopia for an American Company

In many cases it is not only the firm that benefits economically but also the African people themselves. Many regions of Africa w...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

The Campbell Soup Company Case

Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This s...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...