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Essays 391 - 420

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Starbucks Mission And Strategies

was founded in 1971. It began as an entrepreneurial effort by three individuals who opened a coffee retail outlet in Seattles Pike...

A Multinational Real Estate Company

billion worth of commercial, agricultural and residential real estate annually" (Knight Frank, Factsheet, 2010, p. 1). Every offic...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

A Culture for Innovation at Apple Computer

environment in which innovating and creativity will flourish (Armstrong, 2001). Anyone who knows the history of Apple knows that...

Values Held by Individuals and Organizations

statement and code of ethics in which they spell out clearly what they want to accomplish and how they intend to accomplish it. Re...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Global Electronic Trade Alliance

Chain," dealt with issues as to how businesses could best secure this supply chain against any threat of terrorism (GETA, 2003). A...

Uneasy Alliance Between NATO and Russia and NATO

was announced that other countries such as Poland, Hungary and the Czech Republic may join, this was interpreted by Russia as a th...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

The Campbell Soup Company Case

Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This s...

J. Peterman Company Analyzed

to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in...

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Sample Legal Memo on Royal Imperial Mutual Alliance Consolidated Insurance

In eleven pages this legal memorandum example considers an insured motorist and the Royal Imperial insurance company in a fictitio...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

'Excellent' Company's 8 Attributes

In five pages this paper analyzes Thomas J. Peters' and Robert H. Whiteman's In Search of Excellence Lessons from America's Best ...