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Essays 631 - 660

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Information Technology and Management at EasyJet

in with the strategy and the people who use it. It is only by appreciating the technological environment within EasyJet as a whole...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Company Names and Corporate Law of the United Kingdom

for Software Services Ltd to change their name there would need to be the use of the word limited at the end of the company name, ...

Information System Effectiveness Measurement

In five pages this paper considers how to measure a company's IS effectiveness. Five sources are cited in the bibliography....

Conrail Bought by CSX

their services. Across the industry, operating ratio "(defined as the ratio of operating expenses to operating revenues...)" (Mil...

A Nokia Corporation Overview

extreme growth in the industry may be over and there just may not be the need for a great deal of engineers and designers any long...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Implementation and Processes of Quality Management

like the implementation of a quality plan for a shipping company however, La Lopa didnt hang up his keys one day and decide to go ...

Marketing McDonalds

of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...

Strategic Alliances; The Case of the ‘White Sands’ Joint Venture

use of those resources. The competences were complimentary. 2. Background Dow Chemicals is a US based company and Petroche...

Managed Care Contracts

Wagner 35). It is also suggested that the practitioner should, of course, thoroughly read the contract, but also that practition...

Expansion Strategy Simulations

Another lesson was to take the long view in light of current and short-term needs. When conditions in Europe demanded that MM...

Case Study of Pasta Perfect, Inc.

In five pages a case study of this company that was founded in 1982 is examined in terms of history, funding, relevant issues, and...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

Rondo Case Study

15,000,000 Gross profit margin (c/a x 100) 30.00% 30.00% 30.00% From this we can see there has been o change in the gross margin...

The Retailer of the Century: Wal-Mart

undermine a great deal of what Sam Walton had hoped to create with his original stores with "down home" feeling. Wal-Mart Weakness...

The UK and American Multinationals

part of the European Economic Community. It s seen as an inevitability that the single market will go ahead and it is a matter of ...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Apple Computer's Organizational Culture

Culture Hofstede, Neuijen, Ohayv and Sanders described organizational culture as the "patterns of shared values and beliefs that ...

Sand Box, Inc. Financial Statements

In seven pages a case study examines this toy company's financial statement prepreations and includes a sheet featuring a budgeted...

Company Decline and Sale of Younker's

In fifteen pages this paper presents an overview of Younker's in which an executive summary is included as well as reasons for thi...

Human Resources and their Function in Mordern Organizations

This research paper addresses the ways in which the functions of the human resources (HR) departments has changed in recent decade...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

3 Questions on Investment

high. If we look at the position over the period of the devaluation the price would have been set with an assumed value of 200 f...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...