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Essays 1291 - 1320

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Workplace Communication and E-Mail

23). Because there is a blurring of the boundaries that exist between that which is personal and that which is totally related to ...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Information System Effectiveness Measurement

In five pages this paper considers how to measure a company's IS effectiveness. Five sources are cited in the bibliography....

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Case Study on Staff Turnover Reduction

occurred after the introduction of scientific management work of techniques (Baron, 1987). Just as in the scenario that we have wi...

A Nokia Corporation Overview

extreme growth in the industry may be over and there just may not be the need for a great deal of engineers and designers any long...

Conrail Bought by CSX

their services. Across the industry, operating ratio "(defined as the ratio of operating expenses to operating revenues...)" (Mil...

Implementation and Processes of Quality Management

like the implementation of a quality plan for a shipping company however, La Lopa didnt hang up his keys one day and decide to go ...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

Business Model of Monsanto and Its Sustainability Commitment

according to Levitt, could be further reduced to the need to cultivate and maintain customers. That goal, however, could not be f...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Leaders Born or Made?

have been projected at retiring over the next five years (Byham, 1999). There are many examples of charismatic leaders it ...

Case Study on Ice Toys Retailer

increase the pressure on the packing department. We are told that each member of staff is able to pack 4.3 packages an hour. This ...

A Comparison of the Reuters Group PLC and Bloomberg L.P.

in London by Paul Julius Reuter (Reuters, About, 2004). Reuter used the new invention, the Calais-Dover cable, to transmit stock q...

Hedging as a Practical Consideration

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

Strategy For Marketing Movado Watches

This paper examines the company's use of marketing strategies, including an explanation of The Four-P's. This five page paper has...

Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Policies of Safety and Health

ecosystems with respect for life not limited to human life. The health and safety issues will also extend to an educational role...

Allstate Investigations and Security AAA AAA-Allstate Security and Investigations

reduce the number of physical security guards required onsite, and the stationary nature of the camera reduces maintenance costs a...

Downfall of Enron and Its Reasons

At the crux of the issue is the fact that $3.85 billion in expenses was hidden from the companys financial statements in 2001...

Sociocultural Forces Effects on Vermont Teddy Bear Co.

for years for its Bear-gram greetings, the company added two other types of gift greetings - pajamas and chocolates - only to disc...

Analysis of the Vermont Teddy Bear Company

are familiar with the teddy bear commercials that promise to deliver a custom made bear to any address rather quickly. Trained Bea...

Boeing Company and Theories of Ethics

2004). John Stuart Mills, in his book Utilitarianism, further stated that not all forms of pleasure were of equal value (Free-Defi...