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Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Brackett Sheet Metal and Long Range Strategy

attracting new entrants. The resulting concentration of software and computer companies further has made the area even more attra...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

Theories on Workplace Motivation

In five pages this paper considers a fictitious beauty supply company in an application of various strategies on workplace motivat...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Diversification Strategy of Boeing

has survived. In part, one can attribute this to its intense strategy. In fact, the company planned and pursued a diversification ...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Overview of Internet Strategies

is a way of adding value greater than the cost of adding that value, making it different from the competition and stand out....

Questions on Information Technology Acquisitions

should not conflict, and may also help to achieve the goals. The way the project is planned and undertaken will need consider othe...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

Analyzing Verizon Wireless

cost there (2003). In fact, most of Verizons plans boast free unlimited calling on weekends and after 9 p.m. Other carriers offer ...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...