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Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Analyzing The 'Number 2' Soft Drink Manufacturer PepsiCo

In a paper consisting of seven pages a SWOT analysis is applied to the company that also owns Taco Bell, Pizza Hut, KFC, and Frito...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

The New Health Care and Columbia/HCA

Managed care has caused an upheaval in the way medical services are delivered in this country. This paper discusses the largest su...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Global Telecommunications Launch of Iridium LLC

In ten pages this paper discusses the successful launch of Iridium LLC telecommunications company in a consideration of its past, ...

Iridium LLC

In ten pages Iridium LLC telecommunications company is examined in a corporate overview. There are twelve sources cited in the bi...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

DuPont's Investment Potential and Leadership

In twenty pages this paper examines DuPont's present and future need for effective leadership and also discusses the investment po...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

An Examination of American Management Systems

This paper considers the company and its consulting project problems especially as they pertain to European contracts. There are ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

US Tobacco Industry and President Bill Clinton's Proposed Federal Government Lawsuit

In five pages this paper discusses the various issues associated with the proposed tobacco company lawsuit proposed by President B...

GTE and Bell Atlantic Merger Prospects

In ten pages this paper considers this merger in terms of what it will represent for each company in terms of success in the futur...

Joe Silvagni Pizza Franchise Case Study

In eight pages a fictitious pizza franchise in Australia is analyzed in this case study due to the substandard performance of empl...

Employee's Severance Package Request

In five pages this paper discusses a fifteen year middle management employee's company request for a severance package. There are...

ATandT

the goals and then to assign accountability for the performance of the steps. Objectives are identified that are quantifiable and ...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Future Technologies and Applications Within Information Management

This paper examines the field of information technology as it relates to independent companies and the demand for technological ab...