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Essays 2011 - 2040

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

RESPONSIBILITY OF THE BUSINESS FIRM

problem with shareholder theory (at least according to a column written by Christensen and Anthony in 2007), is that it forces man...

NIKE AND SUPPLIER RELATIONSHIP

bought from contract suppliers in China, Vietnam, Indonesia and Thailand (Nike, Inc., 2009). In the United States, the co...

Case Study of Fletcher Challenge

the acquisition of UK paper. The last of the three conditions within this paradigm is the internalization incentive advantages. ...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Legal Concerns When Conducting Business in PostCommunist Romania

In six pages a company's legal considerations regarding conducting business in postCommunist Romania includes discussion of the Ch...

Miller Brewing Company SWOT Analysis

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Software and Advertising

In this paper consisting of four pages how the advertising budgets of large software companies enable them to outproduce smaller c...

Business Ethics and Chicago's Ameritech

In five pages this report considers the company's business ethics as they influence corporate performance. There are four sources...

Business Staffing Issues in the Twenty-First Century

This paper examines the growing problem of companies' ability to find qualified, experienced people to fill open job positions. T...

Overview of Dividend Distributions

In three pages this essay involves a fictitious company's plans to distributed a dividend of $20,000,000 with implications relevan...

Supply and Demand Principles of Economics

In seven pages economic principles such as maximization of profits, diminishing returns, and supply and demand are examined with p...

The Philosophy of Insourcing and Outsourcing

Whether to produce goods and services in-house or to outsource them is a major decision for a company eyeing its profitability. Th...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

Fire Prevention, Private and Governmental Interactions

In four pages this paper examines the fire prevention role of state and federal agencies and the private companies' responsibility...

Ethics and the Challenger Space Shuttle Tragedy

In eleven pages this paper examines the findings regarding what caused the Challenger space shuttle disaster of January 1986 in an...

Economic Analysis Sample of Dayton Ohio's Reynolds and Reynolds Automotive Division

In nine pages this paper presents a sample economic performance analysis with the company's history also briefly considered. Six ...

19th Century Marvel of Technology, the Telephone

In five pages this paper presents a historical overview of the telephone and examines the Bell Company's early history. Five sour...