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Essays 661 - 690
This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...
The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...
The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...
might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...
(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...
necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...
exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...
implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...
between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...
a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...
In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...
Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...
In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...
buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...
In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...
In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...
against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...
The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...
In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...
In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...
financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...
In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...
In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...
In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...
In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...
This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...