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Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

Dr. Finch's Dental Practice Marketing Plan

British Columbia. White Rock is near the US-Canadian border, and Dr. Finch has several US patients. She is the only solo female ...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Global Benefits and a Case Study of Johnson and Johnson

that judge how savvy the manager is regarding international trade. In undertaking the recruitment o staff in this way it is...

Mikhail Bulgakov's Heart of a Dog

entertain with his biting sarcasm. The author has a long history of reaching out and inviting his audience to experience with him...

A Plan for a New Business

own a palm top. However, not all pf the owners use the equipment, and as such the market may be seen as those that use the equipme...

Knowledge Management and Information Technology

we have in pursuing innovation is a combination of Peters controlled chaos, a firm grasp on strategic planning, the ability to see...

Continuing Educaiton and the Application of Theory

they are working in the field now indicates that they understand the concepts and were successful in completing the ranges of stud...

The Urban Evolution of Paris

the Right Bank, this traditional barrier had to be extended by another structural wall in the fourteenth century (Diefendorf, 1991...

Long Beach, California's Department of Health and Human Services

who is responsible to whom (Department of Health and Human Services, About, 1998). Each Bureau has an overall manager who reports ...

Weight Loss Plans in America

diet in exchange for one full of simple sugars, worthless carbohydrates and empty calories. When protein is allowed into the diet...

Planning to Resolve the Crisis in Health Care

suggest that his promise which never materialized, is not completely out of the question ("Health insurance " 1997). In order to ...

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

U.S. Civil War and Maneuver Warfare

would support the opposite, namely, a "slow, feeble, disorganized attack" (Hughes, 2002). He also explains this strategy based on ...

Stress Related to Work

subconscious finds either threatening or challenging (Varhol, 2000). The bodys reaction to stress is a protective mechanism that...

Making Positive HR Moves

known for their six-day work weeks, they have found that by cutting back hours they are saving a significant amount of money. Mit...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Vietnamese Persons Learning English and Sociolinguistics

a social or academic error. Matsuda postulates "studies do indicate that learning to select an appropriate expression takes more ...

Building Plan Commission, Construction, and Alterations

Construction Projects, by Austen and Neal (1984) emphasize the need for good initial preparation to be made during the initial sta...

Software System Known as Computer Aided Process Planning

singular purpose. Ultimately, the computer-aided process planning system can facilitate management of volumes of work instructions...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Redwood Coast Fitness and Wellness Spa Marketing Plan

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

JP Morgan Chase IT Strategic Plan

In this case, an anecdote about JP Morgan is relayed which serves as an introduction for how this firm might approach the subject ...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Microsoft and the Value of Applying Strategic Tools and Concepts

to have a competitive advantage, he identified two sources of competitive advantage; cost advantage and differentiation (Porter, 1...