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Essays 391 - 420

How Country of Origin Can Affect International Business Success

ability of a firm to achieve success. This theory has its foundations with Adam Smith. Smith stipulates that each nation should co...

Online Tobacco Shop Business Plan

of cigarette smoking. Other aspects of tobacco consumption are not so negatively viewed, however. Relaxation of relations betwee...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Corporate History and Mission Statements of Starbucks

to the organization. These principles address positive work environment; diversity; excellence; satisfied customers; social respo...

Sports Marketing and Consumer Behavior

companys overall success than anything else. Being able to actualize, even if just in ones mind, the corporations ultimate goal w...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Benefits of Stock Market Increases

During the first half of 2013 Japan has seen the stock market rise by more than 40%. The paper explores so of the benefits caused ...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Market for Sport Shoe Trainers

2004 and 2009, and the main purchases are males, who make 52% of the purchases (Euromonitor, 2005). Most of the goods are sold th...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Consumer Behavior and Dyadic Exchange

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...