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2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

spirit, that the company regrouped, restructured and in many instances showing a profit despite the ongoing hostilities with bin L...

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

Arthur Baird joined the pair - McMaster as a source of funding and a link to wealthy potential investors, Baird as aircraft mechan...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...