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trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

Details a leadership development program to be put in place at Southwest Airlines. There are 10 sources listed in the bibliography...

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Discusses Southwest Airlines and its relationship with the labor unions. There are 3 sources listed in the bibliography of this 7-...

Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...