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Essays 601 - 630

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

The 'Turbulence' Aircraft Insurance 'Rolls With'

In this paper consisting of 5 pages a comparative analysis of insurance companies within the aircraft industry in terms of the mar...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Tutorial on Motivation, Marketing, Decision Making, and Accountancy

factors. The report must include: a. Explanation of techniques available to forecast Trek sales, data requirements of each and a...

Case Study of Campbell Soup Company

lead to an action plan, which would need to be determined, delegated, such as to research and development. However, constant monit...

Japan's Wal Mart and Strategic Alliances

for becoming such a leader. Otherwise, the profits possible from the joint venture for PTIs purposes will be limited. The ventur...

Lego Toys Strategic Case Analysis

they introduced too many products into their mix and starting getting away from their core goals. Poul Plougmann, Executive Vice ...

Surgery Preparation of Hands

non-sterile paper. The participant would then use a sufficient amount of the aqueous alcoholic solution to fully cover the hands...

Questions on Marketing and Strategy

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

New Restaurant Strategic Plan

to meet the needs of South Beach Diet dieters. Grayson (2004) reported more than half of all Americans go on a diet each year to l...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Relationship Marketing

publication, however, these all look at the relationship from the beginning ands the first interaction, either as a purchase or a ...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

SME's Success or Failure Indicators

undertake formal strategic planning and as the failure rate is not this high this may not be as strong an indicator as initially e...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

Political Commentaries of Tacitus's Annals and Ben Jonson's Sejanus His Fall

after this fall, which resulted in abuse of the Roman legalistic process and which also served to illustrate the cruelty of Tiberi...

Customer Relationship Marketing Questions Answered

and low price. Detroit suffered for more than a decade as it first clung to denial and then scrambled to meet customer demands. ...