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Essays 451 - 480

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Foreign Films

is made to truly feel for them, fear for them, and hope they survive. However, anyone who has watched both of the films will clear...

Ancient Art

Both are clearly made of very different materials. The Head of a Roman Patrician is carved from marble and is thus a three dimensi...

Shakespeare Films

3 pages that compares two Shakespeare films. There are 2 sources....

FINANCIAL ANALYSIS FOR GREAT NORTHERN IRON AND A BANK CD

This 3-page paper compares and contrasts Great Northern Iron stock as an investment with a Wells Fargo certificate of deposit....

McQueen and Miyake

line, providing long and lean silhouettes with loose and uncomplicated lines. One could well envision his men and women standing t...

COMPARISONS BETWEEN IBM AND LEARNING ORGANIZATIONS

workforce so the workforce can be flexible enough to compete in a highly competitive market. In addition to developing employees, ...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

APPLE COMPUTER INC. - AN ANALYSIS

an application for Rhapsody on the iPhone). There are also mp3 players that compete, most noticeably, Microsofts Zune. Furthermore...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

The Likert and Thurstone Scales Compared

Perhaps the person just does not like dogs but has no problem with a lack of control. There are many statements on a Thurstone sca...

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

MEALWORM EXPERIMENT AND WRITE-UP

statistically significant. We also discussed some limitations, which involved temperature at which the mealworms were fed and time...

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

THE RE-BRANDING OF UNICEF

As a result, branding workshops took place for internal staff. During the workshops, staff came up with organizational visions and...