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Essays 481 - 510

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

Taiwan and the US/Comparing Domestic Violence

domestic violence, offering comparison to the legal standard on this issue in the US. In 1993, a horrific incident, the stabbing ...

Arthur Miller's Death of a Salesman and the Characters of Bernard and Biff

who has always studied hard and done what is right in order to get ahead. He has gone to college and is a successful lawyer. In es...

The Fifth Child, Angela's Ashes, Death of a Salesman and the Theme of Family Disintegration

play, wants this to the exclusion of reality. At the beginning of the play it becomes apparent that Willy is in trouble. Suffering...

Krakauer's Into the Wild and London's To Build a Fire

to civilisation? Probably not. We can, therefore, only speculate as to whether or not McChandless might have seen his death as mer...

The Shipping News by Annie Proulx and Silas Marner by George Eliot

one way or another, and men who perhaps want something more out of life. With Quoyle we have a man who moves to Newfoundland an...

THE IMPACT OF IT ON ADIDAS - AN OVERVIEW

Adidas Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company als...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

EHARMONY CASE STUDY

The case study concerning eHarmony involves an examination of the online matchmaking service, and the idea that its facing a great...

BRAND PERSONALITY, HOW IT'S USED, WHY IT WORKS

brand personality specifics, it might be helpful to determine what, exactly, brand personality is. First of all, what is a ...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

L'Oreal in China

the differences that exist between the input and the output markets across the different countries where there are operations, the...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

E.M. Forster's A Room with a View and Salman Rushdie's Satanic Verses

Koran, and all those involved in its publication who were aware of its content, are sentenced to death. I ask all Moslems to execu...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Company and Brand Name Uses

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Conservation v. Preservation in Ecosystem Maintenance

had more of an anthropomophic approach to them than a strictly preservationist approach. Thus enters the argument ecologists have...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Flare Path by Terence Rattigan and Mrs. Warren's Profession by George Bernard Shaw Compared

the romantic featured true-life situations but preferred a more sentimental or whimsical interpretation of the subject matter. Bu...

Being Single and Being in a Relationship Compared

ones self-esteem is constantly defined by the opinions of others, and confined to the very narrow parameters of whether or not one...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Stadiums and Corporate Branding

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...