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Essays 541 - 570

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Company and Brand Name Uses

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Stadiums and Corporate Branding

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

Class Struggles, and the Value Labor Theory of Karl Marx

workers, meaning wages begin to decline. Also inherent in such a scenario involves promotion of cheap-wage goods (imports) to furt...

Slave Owners in Uncle Tom's Cabin by Harriet Beecher Stowe

Tom rescues his daughter (Little Eva) from a drowning death. St. Clare is one who believes in paying his debts and, in fact, promi...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Is Brand Advertising a form of Social Pollution?

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

Jewish and Christian Holiday Traditions

celebrate the holidays. It argues that each celebration is meaningful to those of that faith, but when "adopted" by the other, bec...

Questions and Answers on Charles Schwab as a Product

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Arguing against Klein's No Logo

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

Kline and Picasso

obvious indication of what the subject matter is without prior knowledge. Of course, it should be noted that this is simply the op...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

An Article Comparative Analysis

Describe the requesting organization; 3. Describe the program; 4. Create a rationale for the program by presenting the program "...

Head of Medusa by Peter Paul Rubens and The Seven Acts of Mercy by Caravaggio

while he was running from his crime, were perhaps the most powerful.4 In this work it became obvious that he was dismissing the pa...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Marcus Garvey's Africa for Africans and Alain Locke's The New Negro

black people of the nation to begin to take control, to rid themselves of 19th century dreams or ideals or expectations. His work ...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

Being Single and Being in a Relationship Compared

ones self-esteem is constantly defined by the opinions of others, and confined to the very narrow parameters of whether or not one...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

Seneca's On Noise and Plutarch's A Consolation to His Wife

that as long as the noise is a sort of general background roar, he can ignore it, but when he can make out individual voices, it b...

An Address to Miss Phillis Wheatley by Jupiter Hammon and To S.M. a Young African Painter on Seeing His Work by Phillis Wheatley

would lead one to believe there is any religious elements in the poem, the manner in which she presents the poem is, again, filled...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...