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Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Generics, Ethics, and Law in the Pharmaceutical Industry

the public is the loser when the release of a generic drug is thwarted. The thesis can be presented, however, that:...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Brand vs Generic Telecom Mergers

$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

Anticoagulants Brand v. Generic

In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Pharmaceutical Industry, Prices, Returns, and Generic Drugs Competition

or tested will never make it to market due to ineffective results, the development of side effects or other influencing criteria. ...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Branding

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Clozapine Compared To Effects of Other Pharmaceuticals

Willwerth, 1992). Anxiety and depression are common (Wallis and Willwerth, 1992). Approximately eighty percent of individuals tr...

Coumadin, Its Generic Equivalent, and Pricing Considerations

In five pages this paper discusses how prices vary in drug prices between the Coumadin prescription and its generic equivalent. F...

Minocin and Amocillin

In five pages this paper discusses the drugs with the generic names of minocycline hydrochloride and amoxicillin or amoxycillin in...

Nongeneric v. Generic Drugs

In eight pages this paper examines using generic drugs that are less costly and the issues associated with this use. There is the...

The Pharmaceutical Industry

obtained from economies of scope and scale had been a major driving factor behind the level of mergers and acquisitions which are ...

Overviewing the Common Drugs Niacin, Thiamine, Revia, Ibogaine, Librium, Methadone, and Antabuse

the medicine (Drugstore.com, 2003a). Other side effects include nausea, dizziness, decreased appetite, irregular bowel movements...

Industry Competitive Position of Upsher Smith Laboratories

such that people are living longer, and when combined with the demographic changes now underway, the result is expected to greatly...

Prescription Drugs' Rising Costs

high price of drugs is not justifiable on the basis of creating such things. Also, when using Nexium for example, one can argue t...

Hydrocodone Abuse

of Schedule III and, thereby, removes many of the usage restrictions. "Vicodin, Lortab--and more than 200 other products that con...