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Essays 841 - 870

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Saudi Arabia and the Exportation of Computers

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

Organizations and Internal Control

In five pages this research paper examines organizations within the context of internal operational control in a consideration of ...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Overview of Correctional Boot Camps

This paper consists of eight pages in which correctional boot camps are discussed in terms of a boot camp program operational desc...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

SCITEX, EFI and Foreign Market Entrance

In ten pages EFI and SCITEX are featured in a company proposal involving Hong Kong and Singapore operational expansion. Six sourc...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Monitoring and Design Considerations in Constructed Wetlands in Wastewater Treatment

modified accordingly to maintain desirable population levels of both plants and animals. This includes modifying both the level o...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Concept of Operational Risk Defined

In nine pages this paper examines operational risk in a conceptual definition. Ten sources are cited in the bibliography....

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Generating a Profit Through Internet Retailing

In five pages this paper considers a case study of Woolworth's, an important Australian food retailer, in terms of generating grea...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Marketing Strategies and Hotels' Operations

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

Management and Ownership Divorce in Business

In eight pages this paper discusses how the growth of business results in a divorce from daily operational control by ownership in...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...