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In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

there are some specific challenges, the ability to provide a uniform service has more potential variability when compared to goods...

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

differences between historians and biosciences, it would appear highly likely that there will be differences between accounting an...

all direct and indirect costs have been deducted. As well as the direct materials, there are also the indirect costs such as wages...

to avoid placing a particular perspective on an area which may limit the potential. This means there is a need to attract a wide r...

that can control things such a taxes. They are also involved in appointments to economic posts, such as Secretary of the Treasury ...

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

We would therefore expect to see a basic similarity of content between the two articles, but considerable differences in the way t...

and habits. Therefore, to target internet marketing, if not seeking a niche market there is necessity to look at who is likely to ...

done to rein them in. Even many business people felt that capitalism had to be saved from itself because it was an economic system...

best, and many users are not comfortable relying solely on Yahoo! for those services. Opportunities * Yahoo! already has millions ...

deciding what not to do" (Michael Porter on Strategy and Leadership, 1999). Those organizations confusing achieving greater opera...

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...