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Essays 541 - 570

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Case Study on Internet Marketing

it is used. II. Background to Benetton. If Benetton is considering using the Internet the company itself needs to be consid...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Wholly Owned Subsidiaries, Joint Ventures, Licenses, and Exports

In five pages this paper discusses foreign market business transactions and issues of wholly owned subsidiaries, joint ventures, l...

Hong Kong Labor Market Trends

in the global economy Hong Kong has seen the emergence of a new economy. This manifests most apparently in changes in the labour m...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Should a Firm Open a New Facility Abroad?

The writer considers the benefits and the challenges associated with expanding production facilities internationally. Issues such ...

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

New Products - First Mover Theory

core capabilities (Open Learning World 2007). There are various schedules for introducing products from being the very first to be...

The Advantages and Disadvantages of Using Expatriates Rather Than Host Country Nationals to Staff Foreign Subsidiaries

and Goshall, 1989). Antal (2000) argues that in order to develop the skills and ability to respond to these challenges there are ...

Using Theory to Create a Business Outline

that which has the smallest absolute disadvantage. They should also import commodities where the absolute disadvantage is the grea...

Why Does International Trade Take Place?

goods. There has been an exponential increase in international trading, with goods changing hands more than in the past, whereas t...

Representation, Incumbency and Home Style

they have often had more time to cultivate these groups than a challenger does (Gordon & Landa). The third advantage an incumbent...

The Strategy of the Apollo Group

their own or other personal commitments equally as compelling. Returning to school as a full-time student is not a viable option ...

Types Of Business Entities

sole proprietorships, the partners and the business are one in the same entity (Ohio Womens Business Resource Network, 2006). Gene...

Better to Live in the US than Mexico

Constitution. There are also financial advantages to living in the US. In American culture, owning your own home or business is ...

Degree Programs Online Advantages and Disadvantages

today is that many old, established and respected universities are offering many courses online, and increasing numbers are offeri...

Protocol Layering Advantages and Disadvantages

includes the syntax of messages, the terminal to computer dialogue, and the sequencing of messages and character sets (2003). The...

Issues in Training the Older Worker

One of the biggest stumbling blocks to the older employee is the fact that the work environment as a whole has changed considerabl...

Trade Theory and Cultural Influences

In three pages the impact of culture on mercantilism, absolute advantage, and comparative advantage is assessed. Two sources are ...

Health Issues in Managed Care

This research paper offers brief discussion of 3 issues pertaining to managed care, which are the advantages and disadvantages of ...

Benefits and Difficulties of EU Membership

By 2013, 28 nation states had joined the European Union. With increasing membership, and more countries expressing a desire to jo...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...