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Essays 31 - 60

Competitive Advantage and the Hospitality Industry

sustaining a competitive advantage (LeBlanc and Mills, 1995). Say the experts, if employees dont like working in your environment,...

Objectives Behind the Single European Market and Some Outcomes

breaking down barriers to trade though the harmonization of market regulations. This would be to remove the physical barriers to t...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Integration Trade, the EU, and the Future of Regional Trade Agreements

In ten pages this paper examines the European Union in a consideration of why it was formed, David Ricardo's global trade theory, ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Impact of the EU Single Currency on Trade Between the EU and Those Outside the Zone

This 7 page paper discusses the impact that the adoption of the single currency (the Euro) might have on trade between countries i...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Research Proposal; The Motivations behind Morrison’s Takeover of Safeway

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

SINGLE EUROPEAN MARKET AND ADVANTAGES

This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography ...

Designing Entertainment Venues

gambling establishments has served to completely transform otherwise impoverished communities and even afford them the ability to ...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

The Competitive Approach of Intel

both the architecture and the elements are changed there is a radical innovation (Henderson and Clark, 1990). When looking at the...

Advantage to Other Forms of Transport?

types of transport for many reasons. The development of air freight and increased use of passenger aircraft to carry cargo provi...

MARKETING MIX AND COMPETITIVE ADVANTAGE

them around - after all, horses did fairly well in that category. But Henry Ford managed to convince the population (through promo...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Competitive Capabilities and Canon Copiers

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...