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Essays 211 - 240

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

BROADWAY CAFÉ - A CASE ANALYSIS

www.paperwriters.com/aftersale.htm Introduction When it comes to operating a business, owners these days have a vast a...

The CostCo Business Model and Performance

places it in stiff competition with firms such as Sams Club, owned by Wal-Mart. In addition to this there are also Costco Business...

Tesco's KM

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

Types of Information Systems

it had to do something about its customers (Levinson, 2002). They simply werent being serviced well (Levinson, 2002). When America...

UK Supermarket Tesco's and Possible Japan Expansion

In ten pages this paper discusses a proposed Tesco's expansion into the Japanese market in a discussion of competitive advantages,...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Evaluation Program Strategy Application

In thirteen pages an Acme senior management proposal regarding employee flexibility similar to Chubb Group of Insurance Companies ...

A SWOT Analysis of the American Express Company

In five pages this paper explores where American Express retains its competitive advantage through internal and external factors a...

Erecruitment

In twenty two pages this paper discusses recruitment via the Internet in a consideration of strategy and competitive advantage. T...

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Company Recommendations for Biomet

companies are able to spend more dollars on their different research methods. Because of the increasing resources at hand, biotec...

Business and Data Mining

that have already occurred (Nash, 1998). The purpose can be to determine which websites generate the most traffic and where that ...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Competitive Environment of BMW

BWMs environment includes the technological, sociocultural, economic, legal/political and international dimensions, each of which ...

HR and Microsoft

In twenty pages this paper examines Microsoft's human resources in a consideration of management philosophy, involvement labor rel...

Autocracy v. Participatory Management Effectiveness

In eleven pages this paper argues that autocracy or dictatorship is inferior to participatory management in this consideration of ...

Business and Competitive Intelligence Techniques

In twelve pages business is discussed in terms of competitive intelligence techniques and their value, with applications, advantag...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Positive and Negative Aspects of Pharmaceutical Industry Acquisitions and Mergers

the sellers market is under pressure both by national governments and US health maintenance organizations (HMOs) to hold minimize ...

Lockheed Martin Tactical Aircraft Systems

In eight pages this paper features LMTAS in a consideration of how competitive advantage is maintained. Fourteen sources are cite...

Advanced Micro Devices

This 12 page paper provides an overview of the CPU manufacturing industry and current strategies being utilized by AMD, Advanced ...

GPS and the Air Cargo Industry

Global Positioning Systems are discussed in this comprehensive paper that includes a great deal of information. The information is...