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Essays 181 - 210

Business Theory and Models in a Reflective Learning Document

to make sure there is a solid foundation for any information used. Triangulation is a methodology often used in research to ensure...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Student Supplied Case Study on PRODEM FFP Banking Services in Bolivia

in the long term, and with the development of equipment that is much lower costing than that of competitors, for example the $18,0...

Internet Banking and Value

third make use of internet banking services. This can be placed in the sector of remote banking, where when added together with te...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Competitive Capabilities and Canon Copiers

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...

Ecommerce Business Strategies

not those finished products end up going into other goods) (Lee, 2001). But in the digital marketplace, X represents data or infor...

Case Study of Japan's Komatsu Limited

such as the "F and F" project - Futures and Frontiers. Through this project, the company asked all employees to contribute ideas a...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

'Local' Global Organization Shell Oil

are continually learning how to learn together" (p. 3). The five disciplines he identifies are those which are the building block...

United Kingdom's Marks and Spencer Group PLC

or criticisms regarding quality when 90 percent of its products were made in the U.K. but by the time only 65 percent were made in...

Medical and Consumer Company Johnson and Johnson

story that demonstrates how J&J put ethical theory into actual practice was the Tylenol story from the early 1980s. At tha...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Analyzing the Works of Michael Porter

Hence, Porter makes a good point in that it is true that even with a superior management paradigm, profitability becomes illusive....

Strategy as Defined by Michael E. Porter

same activities but doing them differently (Porter, 1996). Porter asserts that strategy is the only thing that will help a compan...

Flexible Firms and Lean Firms

not have to wait (Eagles, 2000). This is a simple example of a lean operation. Dell may also be seen as an example, with the way t...

Global Production Patterns and Hardware and Software Industries

the development over countries such as India and China as well as Ireland where companies such as Compaq (now Hewlett Packard) hav...

Case Study of the Carl Zeiss Company

have been an attractive choice, not only due to their knowledge, but also their location in a different part of Europe, benefiting...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Examination of Dell Computer Systems

In nineteen pages Dell is discussed in terms of background and competitive advantages in an assessment of the company's informatio...

BMW Mini Cooper Division Strategy

where it is the sports utility vehicles that are increasing in sales, the revamping and re-launch of a small car was the result of...

Global Strategy of Whirlpool

with different brands emphasised in each market, such as the World washing machine in Asia and the formation of a strategic allian...

World Output and Trade Relationship

a certain commodity or service are best served by trading with other countries (Hodge and Nordas, 1998). Furthermore, the higher t...

Case Study on Northeast Date Resources

not the only indicator, but there have also been new competitors that are starting to the market share and reducing overall demand...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...