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Essays 151 - 180

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

The Corporate Culture at Google

feature of limited resources, it has become a feature of the culture that encourages and facilitates team work with the ability to...

Innocent Drinks Value Creation

of the company along with the way they compete can be considered in order to the way in which they are able to create value. 2. ...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

FEDEX, E-COMMERCE AND GLOBALIZATION

is offering supply chain management as a selling point - but rather than simply moving packages through the system, the company is...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Human Resource Management Exam Questions

that have offered flexible working arrangements to their employees have often fund benefits in terms of the outputs. However, it m...

The Underlying Strategies and Change at Peters and Browne

of driving forces present, one of the main forces was the change of ownership and the movement of Graham Laitt, this helped t infl...

Comparing Porter with the Resource Based View

The Five Forces model may be argued as a tool that helps a firm to understand the way that it needs to compete and how to develop ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Internet's Systems of Micropayment in the Future

In five pages this paper examines the Internet's micropayment and smart card payment acceptance systems from a competitive advanta...

Krispy Kreme Doughnuts, Inc. Analysis

an 8 percent decrease from the same quarter a year ago (Krispy Kreme Doughnuts, 2008). Company stores were down by 11.1 percent, p...

ECONOMICS AND ETHICAL ISSUES

In a standard economic scenario, when a new product is first introduced to market, depending if its the "first" product, manufactu...

Does An Effective Learning And Development Strategy Enables Organizations To Compete More Effectively?

order to asses show firms can use learning to create and maintain competitive advantages it is first necessary to look at the conc...

Autocracy v. Participatory Management Effectiveness

In eleven pages this paper argues that autocracy or dictatorship is inferior to participatory management in this consideration of ...

Business and Competitive Intelligence Techniques

In twelve pages business is discussed in terms of competitive intelligence techniques and their value, with applications, advantag...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Overview of Liz Claiborne, Incorporated

In ten pages this essay presents an overview of the history, 1993 corporate catastrophe and subsequent recovery, SWOT analyses of ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Limit Pricing and Entry Deterrence

In three pages competitive prices and limit pricing are examined in a criticism of Sylos Labini and Bain who maintain companies sh...

Advanced Micro Devices

This 12 page paper provides an overview of the CPU manufacturing industry and current strategies being utilized by AMD, Advanced ...

Lockheed Martin Tactical Aircraft Systems

In eight pages this paper features LMTAS in a consideration of how competitive advantage is maintained. Fourteen sources are cite...

Positive and Negative Aspects of Pharmaceutical Industry Acquisitions and Mergers

the sellers market is under pressure both by national governments and US health maintenance organizations (HMOs) to hold minimize ...

Cost Saving Measure and Developmental Assistance Offered by Value Chains

In ten pages this paper discusses supply chain cost saving and competitive advantage development through value change with PVCs an...