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Essays 241 - 270

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Student Supplied Continental Case Study

themselves to the creation of a competitive advantage. To develop a strategy for the future the current weaknesses need to be re...

Real Estate Business Strategic Plan

to be located in an area where there is sufficient infrastructure to support the demand of the company. For example, this may be i...

Organizational Theory Models and Proctor and Gamble

In four pages this paper discusses organizational theories as they pertain to Proctor and Gamble by answering some questions that ...

2000 Home Depot, Inc. in Harvard Case 9 101 117

attention from professional contractors; and reduce operating costs as much as possible. At the end of 2000, the stock market had...

Value Chain Analysis of Papa Geno's Herb Garden

like surveys (2001). On the day this paper was written, the home page is announcing a Free Drawing to win one of 23 prizes. Papa...

Germany's Competitive Position

for a competitive advantage (Porter, 1980). He argued that there were two sources of competitive advantage; cost and differentiati...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Management and Complexity Theory

some over-riding constraint" (Rosenhead, n.d.). Physical sciences have discussed the concepts of stable and unstable systems but ...

Telecommunications Industry and Consulting

well as look for areas of improvement to help the company, constantly reviewing the way they work. In this paper the consultant is...

Analysis of Nucor Corporation Analysis

as a team (Wall Street Transcript Corp., 2002). Gambardella also commented that one of Nucors strengths is its management team (20...

Summary and Critique of 3 Strategic Formation Articles

Eisenhardt (1999) assesses strategy from the perspective of its being a function of "strategic decision making, especially in a ra...

Competitive Capabilities and Canon Copiers

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...

Ecommerce Business Strategies

not those finished products end up going into other goods) (Lee, 2001). But in the digital marketplace, X represents data or infor...

Case Study of Japan's Komatsu Limited

such as the "F and F" project - Futures and Frontiers. Through this project, the company asked all employees to contribute ideas a...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Tourism Industry and Employee Empowerment

more than likely to have positive things to say about an employee. In one instance, for example, on a cruise ship, a family found ...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

The Corporate Culture at Google

feature of limited resources, it has become a feature of the culture that encourages and facilitates team work with the ability to...

Database Management and Use

the past has been a repository of past events, a record of organizational history in several areas. "But these days we expect mor...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Kerry Group plc - Case Study

dairy farmers in County Kerry, Ireland in 1974. It began under the name of the Kerry Co-operative Creameries. The farmers involved...

Organizational Assessment and Diagnosis

Examination of the effect of organizational structure on the firms ability to function efficiently * Diversity of the workforce ...

American Express - Brief Analysis

most important in todays changing global marketplace These are integrity, courage, being a team player, the ability to execute pla...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...