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Essays 1981 - 2010

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Rise of Bill Gates

In a paper consisting of four pages a biography of Microsoft founder billionaire Bill Gates is presented and includes an examinati...

Overview of Managerial Accounting

In twenty pages management accounting is examined in an overview that includes the impact of rapidly changing technology, competit...

Review of Two Articles about Credit Unions

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem...

Operational Business Model

country government officials and industry competitors to gain access to a target market" (Carter, 1998). Moreover, this refitted ...

Four Specific Questions in Military History

This 4 page paper addresses the questions regarding 1. Mao Zedong’s strategy for winning the Chinese revolutionary war? 2. How th...

Innovation Strategy as NEC and Acquisitions

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

The Public Sector: Balanced Scorecard

a decision the author notes as being perilous to both profits and employee productivity, a coupling he deems inextricable intertwi...

H&M Hennes & Mauritz Ab - Analysis

Asia (Biesada 2006). About 100 designers are employed by H&M who work with more than 50 pattern designers (H&M 2006). The company ...

Examining Lothian Distillers Ltd

The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer a...

Should the Bank Adopt a Strategy Providing Mobile Banking?

will become an important channel in the future and that banks should consider taking up a mobile banking strategy if they do not w...

Key Concepts of Organizational Design

2008, p. 143). Innovation has the opportunity to flow freely, though accountability can be more difficult than within more define...

Strategic Plan for Pedagogical Improvement

The powerful phrase teachers make the difference captures the key role that professional educators play in shaping the lives and f...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Wal-Mart's Illegal Immigrant Workers

Wal-Mart headquarters in Bentonville" (Feds: Wal-Mart Knew About Illegals, 2003). Pomeroy (2006) reports on several situati...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Customer Satisfaction, Responding to Call Lights

environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...

Research Project Outlining

The method used in this research project is the administration of a survey. This is justified because to answer the research quest...

A Purpose Statement for A Doctoral Thesis

satisfaction in online banking services than younger respondents with lower education levels. * The dependent variable for this ...

How to Improve an Organization

Zacharakis, 2010). Employees should be free to talk to anyone in the company (Bygrave & Zacharakis, 2010). This type of flexibilit...

Should WalMart Open a New Store?

to gain economies of scope and scale as well as use their buying power to gain lower prices. As such the prices to the customers m...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...