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Marketing and the 1990s' Banking Industry

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Comparative Banking Analysis Featuring the USBAA Federal Savings Bank

then to analyze those comparisons. We will discuss aspects of the bank such as competitive differences, market base and customers...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

The Back End Structure of Amazon.com

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

LOVE Computer Virus Attack of 2000

in the emails were exactly the same. Additionally, the emails were coming from software developers in the office, five emails in a...

Student Submitted Case Study on Australia's Negligence Tort

types of financial awards that can be given, these include, but are not limited to; medical expenses, if reasonable and appropriat...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

'Library Without Walls' Customer Survey

does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...

Concessions and Sports Management

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Overview of Customer Relationship Management

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Creating Customer Loyalty at Boots

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Customs of Chinese Marriage Since 1949 Introduction of Communism

from welcoming" (Watson, 1991, p. 350). The traditional rural peasant view of daughters is still that they are "excess baggage." W...

Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Analysis of America's Airlines

is a huge factor in terms of how well airlines will do on a profit (or lack thereof) basis. The problem here is that rising fuel c...

Organizational Behavior and Customer Satisfaction

changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...

Jennie and the Sales of Mary Kay Cosmetics

the womans family and began selling the products as Mary Kay Cosmetics. The products have changed in form over the years, but the...

Banking Industry and Information Systems

culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...

Purpose of Performance Appraisals

allow the employee and manager to work together more effectively in the future (Bacal, 2003). Given these two statements, we see...

Hewlett Packard and External Communications

to this information and as such there is not only PR and marketing information, but also more general information. However these...

Customer Satisfaction and Banks

The fundamental objective of services marketing is to "design, deliver and communicate a superior value proposition to your servic...

Dell's Supply Chain

One supply chain consultant noted that "Supply chains today are working like worldwide production lines ... We cant afford safety ...

Assessment of Arguments Presented by Medea and Jason in Euripides’ Medea

Medea would also benefit: "What luckier chance could I have come across than this, An exile to marry the daughter of the king? It ...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Research Design and Methodology

For this research we want to gather data which we can compare and describe the needs and as such quantitative data is the better a...

Patient Services/Women’s Health

a study whose purpose was to determine the way in which patients perceive patient education efforts. This research revealed that c...