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Essays 391 - 420

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Three Questions on Behavioral Finance

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Launching a Range of Cheese and Wine in Canada

market readying the market for a potential expansion strategy at a later date. Kudler already have the expertise needed to carry...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

Should Tesco Expand into India?

major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Hedge Funds

leverage the fund, while this may occur, it is severely limited. These restrictions are not in place with a hedge fund, the only r...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Nike

product, but do not manufacture anything. Nike rely on third parties to undertake their manufacturing. 2. The Company within the ...

Financial Markets Questions; Interest Rates, Currency Swaps and Derivatives

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

Mortgage Questions

is the case then the benefit of the underlying profit will be transferred to the bond owners. Where does loans are sold on, in wha...

Marketing the Harley Hydrogen Cycle

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...