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The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Shifting Vietnam to a Global Economy

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Impact of Insured on St. Jude Children's Research Hospital

pay for treatment that is not covered by insurance and families without insurance are not required to pay (SJCRH, 2008). Furthermo...

Improving Pediatric Care in the ED

graduate nursing hires (Truman, 2004, p. 45). The novice nurses participate in six hours of classroom instruction, plus thirty hou...

Nursing Shortage And Access To Quality Care

that hospital nurse staffing levels are inadequate to provide safe and effective care" (DPE Research Department, 2003). Physicians...

Negligence Or Malpractice?

results from the diagnostic test; as such, the case definitely leans toward malpractice. Two glaring points that support this cha...

Impact of Persistent Diseases

As we live longer, we are subject to acquiring one or more chronic illnesses, some of which come with advancing age. Older age ran...