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Essays 481 - 510

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Implementing and then Assessing the a New Web Based Communication Strategy

The writer looks at a hospital planning on implementing a web chat facility on their corporate web site to increase communication...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Project for Enhancing a Medical Service Web Site

challenges and the practical elements such as resource requirements. The final aspects will also be presented to support the propo...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Developing a Communication Plan for Jack B Nimble

plan. The initial target audience are the senior management of the company who will need to approve the plan and ensure that suf...

HRM Strategies to Aid International Expansion

interaction between employees and the employment relationship and expectations within the market. When a firm enters a new...

US Poverty and Inequality: Questions and Answers

measurement the federal government presently uses was developed by the Social Security Administrations Mollie Orshansky during Pre...

Assessment of Strategy at Harley Davidson

says "We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences" (Harley Davidson, 2009). Th...

Nash Equilibrium in the Goal Kicking Game

a player to make a random selection, where at least one player has this choice there is the result of a mixed strategy Nash equili...

Analysis of Chemicals Company

their way. These challenges were reflected by one of the managers: "The dual boss relationship can be useful or painful. It depend...

Is Diversification a Good Strategy?

add value to the supply chain, from which the firm may benefit (Thompson, 2007). If there are under utilised resources there may a...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Rectifying a Poor Motivational Environment

development of the hierarchy of needs. Here there was an acceptance of the economic needs, but these were seen as unable to be mot...

How Tesco Compete

was perceived as giving the customer something back was a potential source of competitive advantage. The aim of the scheme...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

A New Strategy for Kudler Fine Foods

gourmet food through the concept of a premium retailer setting. The firm has been successful and now wishes to introduce a new str...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

Plan to Improve Performance at a Call Center

to cause fragmentation due to disparate treatment of employees, with the Indian staff being paid less than the Arabic staff. Slid...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Strategy Decisions; To Compete or Co-operate?

investment made to support a belief or idea rather than to create a profit, but even where this occurs the firm need to remain via...

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...