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Essays 451 - 480

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Concept Analysis: Aging

identifying the uses of the concept and its defining attributes (Walker and Avant, 1995). The steps involved also include defining...

Managerial Economics; the Dominant Firm

2000). There are a number of examples of this model, however it is one that is generally seen as unhealthy on an industry...

Organizational Justice and Motivation

that this will impact on behavior. As seen in the Mayos Hawthorne studies, where employees had a good employment relationship with...

Elasticity of Addictive Products

This 6 page paper examines the concept of price elasticity of demand for tobacco. The concept and literature is examined and then ...

Does An Effective Learning And Development Strategy Enables Organizations To Compete More Effectively?

order to asses show firms can use learning to create and maintain competitive advantages it is first necessary to look at the conc...

Andrew Cherlin's Introduction to Public and Private Families

we spend most of our personal lives, it is within this context that we make decisions about personal concerns, like whether to mar...

Assortative Mating and Social Development

homogamy, rather than assertive selection, is a distinct cause in the development of marital relationships. What should be noted ...

Monopolies, Oligopolies, Cartels and OPEC

some benefits, although it does not stimulate development, it will provide the services and is a useful model where there may not ...

Baumol's Sales Revenue Maximization Model

a separation of management control and ownership, giving management an agency relationship which incorporates some level of freedo...

Manufacturing and How to Become 'Lean'

qualities. Examples include: damage during transportation, rework double handling; misidentification in storage; loss in storage; ...