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Essays 481 - 510

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Theories Useful in Assessing the Motivation to Hedge

Hedging is a form of risk management, the writer looks at a number of different theoretical ideas which may be used to assess why ...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Policing and the Useful Tool of Taser Guns

or heart attack. The use of the stun gun might add to the problem. However, studies on these guns suggest that they are not quite ...

Factors One Should Consider When Establishing A Useful Management Accounting Information System

to identify and then pursue the most profitable lines only, in this case the system may need to support decision making system to ...

Concepts and Tools Useful in Project Management

project, as seen with PMBOK, this even occurs for small projects were it may not be referred to as the WBS, but is still a plannin...

Useful Historical Tool, The Epic of Gilgamesh

author does not present stories of his political maneuverings or military battles. Instead, the story is told about a singular ma...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Literature Useful in a Review Assessing Influences on Change during a Recession

needs to be undertaken in a rapid manner. Furthermore, in many cases the changes may need to create significant changes to the org...

Are IQ Tests Useful

The most controversial construct in psychology is intelligence and is complementary practice, intelligence testing. This essay pro...

The Centralist Political Philosophy of Barack Obama: "Useful Fictions"

This 4 page paper provides an overview of Barack Obama's political philosophy and its orientation in centralism. The primary thesi...

Is the Stolper Samuelson Theorem Useful Anymore?

decreases by trade), and the return to the abundant factor increases" (Stolper-Samuelson Theorem). The movement attributable to S...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...