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Essays 1981 - 2010

MCI and ATandT

In ten pages these telecommunications' competitors are examined in terms of positioning both past and present, financial data, a s...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

Student Information Technology Case Study

This paper consists of a student presented case study in five pages involving a telecommunications' company's IT strategic plannin...

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Vietnam Policies of Presidents John F. Kennedy, Lyndon B. Johnson, and Richard M. Nixon

the US response on a "day-to-day basis," seldom examining the overall implications of his actions (Herring, 1979, p. 107). However...

Strategic Voting Uses

In five pages this paper discusses how the effectiveness of strategic voting among different groups can vary. Six sources are lis...

ARAMARK Strategy Formation

In fifteen pages this diverse business is examined in a consideration of strategic formation and includes company and industrial a...

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

Classroom Elimination of Ethnocentrism

In five pages this essay discusses how to eliminate ethnocentrism from elementary and secondary levels of education in a considera...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Overview of the Civil War Battle of Gettysburg

In nine pages this pivotal battle of the Civil War is examined in an overview of the events leading to it and a listing of officer...

London Zoo Marketing

with a wide range of animals, all provided for the entertainment and enjoyment of those who are coming to see something that they ...

PC Industry and Strategy Alternatives

In six pages this paper examines Gateway, Compaq, and Dell in terms of strategic model alternatives. Seven sources are cited in t...

Ethnic Groups and Educational Strategies

In sixteen pages this research paper examines U.S. ethnic groups in a consideration of multicultural education and various strateg...

International Strategy of United Parcel Service

company has been pursued ever since, this has included the granting of licences to operate their own aircraft, which was first gra...

Russia and Nike

In five pages law, politics, and culture are examined as each relate to the Russian market entry of Nike with strategic positionin...

Federal Government Sharing of Strategic Information

In seven pages this paper discusses the problems associated with capital planning and budget computer information storage in a con...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

American Government Programs of Strategic Industrial Development

In five pages this report discusses how the United States' programs of strategic industrial have influenced other countries throug...

Strategic Alliance Success and Partnerships

In four pages the characteristics of a strategic alliance are discussed with successful partnerships among the topics of discussio...

Business Strategic Developmental Process

In ten pages this paper examines the business strategic developmental process in this literature review. Ten sources are cited in...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte...

Health Care Policies, the Elderly, and Political Action Committees

In six pages this paper examines how PACs attempt to influence elderly health care policies with strategic recommendations offered...