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An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Pricing Strategies of Microsoft and Intel

In sixteen pages this research paper compares the pricing strategies of Microsoft and Intel. There are more than fifteen sources ...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Techniques and Strategies of Lands' End

In seven pages this essay discusses Lands' End techniques and strategies with print ad recommendations included. There is no bibl...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

HRM, Flexibility and Fitness Strategies

service and company strategy" (pp. 1). Adopting such an approach facilitates the development of business relationships to generate...

Global Competition Business Strategies

In a paper consisting of seven pages various types of strategies for global competition are examined. Ten sources are cited in th...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Becton Dickinson Strategic HR Alternatives

10 percent of the final grade, a project could be worth 15 percent, and lab work cumulatively 20 percent - job evaluations can be ...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Management Style of Bill Gates and Microsoft Corporation

Considering the amount of money that was at stake if Gates was forced to pull Explorer from the Windows package deal, this was no ...

Business Intervention Strategies

This paper considers how quality of production and business performance can be assisted through TQM's intervention strategy uses i...

Coping Strategies and Breast Cancer

In a paper consisting of twelve pages the field of nursing is discussed in terms of breast cancer, coping strategies, and how nurs...

Nursing Burnout

In five pages burnout is defined with its causes and reduction strategies discused in terms of recent research and its impact on n...