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Essays 511 - 540

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Antitrust Regulation and its Direction

In eight pages the direction of the United States' antitrust regulation is analyzed in a discussion of the long distance telephone...

Canada's Economy and Film Industry Effects

In six pages the film industry's growth and anticipated leveling off is examined in terms of the need to slow growth and how the e...

Cable TV - Trends

This 6 page paper discusses trends in the cable TV industry, in particular the interest in cable modem technology for Internet acc...

The Electric Utility Industry and Deregulation

This research report looks at deregulation in this industry and how things have changed after some time. An industry monopoly was ...

Current Status of the Tourism and Hospitality Industry in the United States

In five pages this research paper examines the impact of technology upon the U.S. tourism and hospitality industry and the effects...

Legal Issues and the Tobacco Industry

In five pages the tobacco industry's legal issues are considered in a discussion of the article 'FDA vs. Tobacco: Legislative Abdi...

Use of Lean Production Within the Automobile Industry

This paper addresses the impact of the automobile industry's implementation of lean production practices. The author discusses th...

Economic Forces and the Fast Food Industry

amount of money consumers spend on fast food soared at a rate of 6.8 per year. At the same time, the amount of growth in sales in ...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

Internet and Competitive Advantage

same product at a range of supplier. When this level of competition is seen and the consumer is becoming more aware, then there is...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

A Comparison of Supply and Demand Factors between the Healthcare Sector and Other Commercial Sectors

requirement to supply a wide range of services, even for hospitals or specialist medical facilities. The market may also be skewed...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

Global Influences in the Liquor Industry in the 21st Century

and vodka, the cross-category acceptance of substitution by consumers is low, as may be expected with a diversified industry (Mint...

Advertising in Wind Power

the market has grown by leaps and bounds and represents more than 90% of the current newly installed capacity each year. This is i...

The Cosmetics Industry and the Cultural Obsession with Beauty

body dysmorphic disorder, a psychological condition in which one becomes fixated on the notion that there is some grave flaw in on...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Are Abnormally Low Returns Unusual in Oil Industry's Joint Ventures' Terminations?

This question is investigated in a research proposal that consists of seventeen pages in order to determine if these abnormal retu...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

Should Airlines be Regulated Again

commission commented that commissions at the federal level are often scapegoats for politicians who do not want to make the decisi...

The BMX Track Project

to create a mega project success. 1. Introduction The Olympic Games are to be staged in London in 2012. This undertaking has res...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

Strategic Challenges to the Music Industry

extension of this established practice. The music industry claimed that the development was not a surprise, and that the potential...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...