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Essays 121 - 150

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Organizational Behavior And Teamwork

when trying to solve problems (Wertheim, n.d.). The idea of emphasizing groups instead of just individuals also emerged from these...

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Money Supply in the U.S. and Annualized Growth Rate

often, it is the theoretical outcomes compared to the actual that provide the greatest level of useful and predictive information....

Consumerism and Global Studies

products in a home come from a number of different countries across the globe. What is interesting to note, though, is that indiv...

Public Health Management

change will soon be out of business whether it is a public or private organization. It is also true regardless of industry. As Tho...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

Consumer Behavior and Product Packaging

In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in ...

Consumer Behavior Determinants

In seven pages this paper examines the causes of consumer behavior and what determines it. Six sources are cited in the bibliogra...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Article Review on Consumer Behavior

In five pages facts and their presentation are considered in an article review on consumer behavior and a discussion of how the pu...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Disney and Consumer Behavior

In nine pages the ways in which the Disney Company is able to capitalize on the behavior of consumers throughout its history are e...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...