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Essays 1471 - 1500

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Workplace Setting Change

In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Overview of Consumer Culture

Consumer culture is the focus of this overview of eight pages that examines it from the theoretical perspectives of Veblen Thorste...

Overview of Dietary Supplement Ephedrine: Dietary Supplement or Dangerous Drug

In five pages ephedrine is examined in terms of its legitimacy as a dietary supplement and considers the Food and Drug Administrat...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Business Information Systems, Control, and Security

In ten pages this paper discusses the Singapore Electronic Hotbed Program in an ecommerce overview that examines electronic commer...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Leading Change by John P. Kotter

topic (Joshi 256). This section introduces the "change problem" and then discusses possible solutions. Part II contains eight chap...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Contemporary Organization and the Importance of Leadership Effectiveness

In six pages this paper examines the impact of change in the contemporary corporate organizational structure and the importance of...

Bank Failure and Profitability Determinants

In twenty two pages issues including employees, technology, involvement of the community, activities, culture, and management are ...

A History of Blacks in America From the Oppression of Slavery to the Civil Rights' Movement

direction that this country would ultimately take. They were also critical elements in determining the ultimate fate of the Afric...

Public Citizen and Ralph Nader

In eighteen pages this paper considers Ralph Nader's consumer activism and discusses his late 1960s' founding of the Public Citize...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Bank Acquistions, Mergers, and Glass Steagall Act of 1933 Challenges

In five pages the many changes to the banking industry since April 1998 in terms of acquisitions and mergers are examined and cons...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

Consumer Debts and Chapter 7 Bankruptcy

In a paper consisting of fifteen pages Chapter 7 consumer debt bankruptcy are examined in this comprehensive overview that also di...

Consumer Confidence and the Business Cycle

cycle of the moon. Today, however, some analysts are saying there is no reason the current scenario cannot continue, while others...

Organizational Culture Assessment and Total Quality Management

In six pages this paper discusses change figuring difficulties, organizational culture evaluation, organizational learning, and cu...

Positioning

fewer resources the company has the greater the attractiveness of a niche market due to the way that the market operates and the a...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...