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Essays 151 - 180

Capital Structure of Ohio Casualty Corp

million1 this is made up of $4,336.7 debt and $1,426.4 in equity. This means that 77.3% of the company capital is debt and only 22...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Electronics and Consumerism

most significant inclusion. In looking at consumer electronic products of the twenty-first century and beyond, it does appear tha...

Stock Market Characteristics and Emerging Markets

the market process. When we consider that emerging markets make up 44% of the global economy, but in the 1990s accounted for a tot...

A Review of an Adolescent Consumer Behavior Article

addition to parental influence, peers were also influential, just in the opposite way. Researchers in fact confirm much other lite...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

Consumer Behavior and Product Packaging

In five pages this paper examines how consumer behavior can be affected by the packaging of products. Seven sources are cited in ...

Consumer Behavior Determinants

In seven pages this paper examines the causes of consumer behavior and what determines it. Six sources are cited in the bibliogra...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Article Review on Consumer Behavior

In five pages facts and their presentation are considered in an article review on consumer behavior and a discussion of how the pu...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Disney and Consumer Behavior

In nine pages the ways in which the Disney Company is able to capitalize on the behavior of consumers throughout its history are e...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Uhry's Driving Miss Daisy

by employing a chauffeur. Miss Daisy has strict ideas of what is right and proper, and having been brought up in Jewish social cul...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

International Business and the Implications of Religion and Ethics

Heres where we get onto more of a sticky situation. Ethics is something else that is societal, but it can change from society to s...

Statistical Analysis' Value

is not a benefit to the undertaking of the screening and that as a result the resources used in the programme are not creating any...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

'The Case for H.R. 1534: Equal Access to the Courts' Critiqued

In five pages the Private Property Rights Implementation Act of 1997 is examined in terms of implications....