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Essays 1981 - 2010

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Nonfinancial Business Sector Questions

In five pages this report examines debt load of consumers, stocks' discipline function, internal funds and depreciation allowance....

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Telecommunications Comparative Study and Europe's Privatization

In seven pages this paper discusses Hungary's Matav and the UK's British Telecom in a consideration of consumer and government adv...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Harley Davidson Company and the Need for Transformation

In seventeen pages this paper considers issues of performance and change management and learning organization in an overview of wh...

Making Consumer Decisions

In three pages two processes involved in consumer decision making are considered. Two sources are listed in the bibliography....

Ecommerce Connection Between Consumers and Business

In eighty pages this paper discusses the new generation of electronic commerce and the relationship that has been forged between c...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Workplace Setting Change

In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Overview of Consumer Culture

Consumer culture is the focus of this overview of eight pages that examines it from the theoretical perspectives of Veblen Thorste...

Overview of Dietary Supplement Ephedrine: Dietary Supplement or Dangerous Drug

In five pages ephedrine is examined in terms of its legitimacy as a dietary supplement and considers the Food and Drug Administrat...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Business Information Systems, Control, and Security

In ten pages this paper discusses the Singapore Electronic Hotbed Program in an ecommerce overview that examines electronic commer...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Post Cold War Peacekeeping Efforts

The cold war is generally thought of as the time when the U.S. and Russia were the major world powers and there was an underlying...

Great Depression and the American Labor Movement

unemployment rates soared and conditions and wages plummeted among the factory workers and tensions between the two labor factions...

Increased Retirees and Their Economic Impact

In five pages this paper discusses how the economy is significantly affected by the growing number of people entering retirement i...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Children Consumerism, TV, and the Internet

is no denying that their very presence has drastically altered humanitys existence since the mid to late 1940s. Through a number ...

Gas Prices' Cause and Effect

In a paper consisting of five pages ever fluctuating gas prices are examined in terms of their causes and effects upon both the go...

Telecommunications Act of 1996 and its Challenges

In four pages this paper outlines the consumer cost reduction, competition increases and deregulation problems associated with the...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

A History of Blacks in America From the Oppression of Slavery to the Civil Rights' Movement

direction that this country would ultimately take. They were also critical elements in determining the ultimate fate of the Afric...