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Essays 1981 - 2010

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

Google Privacy Policy Change - An Ethical Perspective

been introduced with out giving any individuals the ability to opt out of the new policies. The new policy was introduced on 1 Mar...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Cohabitatiin Divorce First Marriage Age

college degrees. There are between 300,000 and 400,000 same-sex unmarried couples sharing a home. Their data are different. For ...

Change Readiness With Examples

in the organisation [sic], transition is in the mind of people" transition is far more difficult but change will not happen withou...

Economic Theory in News Articles

offshore companies (Klie, 2012, p15). The legislation proposes measures to deter companies from pursuing offshoring arrangements b...

Nestle - A Case Study in International Marketing

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

Impact of Climate Change

Refugees Currently, there are millions of people worldwide who are being displaced every year due to the impact of climate change...

Climate Change and Human Rights

is important to perceive climate change in accordance with a human rights perspective because of the devastating effects that dras...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Gender Issues in Kenya and Climate Change

to the effect of greenhouse gases, temperatures are increasing worldwide, which produces drastic and frequently catastrophic chang...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

Change Management

This essay discusses several topics including change models, types of organizations, leadership styles, four lenses through which ...

Kodak Eastman's Failing

Kodak faced a crisis when the environment they competed in changed and they failed to adapt and change in time. It is argued that ...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Changing Treatment Interventions

This report is based on brief descriptions of six counseling clients who have experienced changes in their lives. The essay recomm...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Questions Concerning Change at Riordan Manufacturing

The writer answers three questions examining issues that will impact on the way changes introduced at Riordan manufacturing. The f...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Managing Change

There are many different change theories and models. this paper reports on several including Kotter's, Lewin's, Aitken and Higgs, ...

Hamlet - Directorial Changes for an Existentialist Reading

In a paper of five pages, the writer looks at directorial changes that might be made to Hamlet. Existential themes are brought to ...

Perspectives on Technology in the 21st Century

In a paper of five pages, the writer looks at technological perspectives. The media, consumers, and community are all analyzed for...