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Essays 241 - 270

Change and Change Management

organisation, in this model, is always under some form of pressure to change. The way in which any changes emerge are as a result ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

Changing Markets, Cost Efficiency Maintenance, and Market Evaluation

In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Southwest Airlines and Macroeconomic Influences

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

The Wellness Industry

market, but are also aimed at the individual in many different sectors. The lower income families may be aimed at with sto...

UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

Marketing of a Remote Control for a Fire Alarm

products. They investigate cross-functional interaction between marketing and sales personnel and other specialist involved in a ...

Marketing the Frigidaire Front-Loading Washing Machine

at the time and promised to be of even greater importance in the future. Frigidaire needed to be positioned to take advantage of ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Bond Market Activity and Changes

In seven pages the changes in bond market activity are discussed in terms of the reasons for thes changes and the continued suppor...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...