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Essays 421 - 450

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

QUALITY AND DEMAND

The result for SK Shanghai was, of course, a better and stronger face in the marketplace, which, of course, attracted consumers. B...

Reducing and Ultimately Eliminating Pollution

Pollution threatens the worlds environment on all fronts. It arises, of course, from the lifestyle choices that we make...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The State of the US Economy May 2011

the index falling from 66.0 in April, made up of a 40.2 for the current conditions and 83.2 for future expectations to an overall ...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Gasoline Prices and the Economy

economy. Consumers have to cut back. They pay for the higher gas prices by not doing something else. For instance, a family that ...

Companies Facing Antitrust Assessments

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

Setting up a Vietnamese Restaurant - A Research Proposal

the first three years (Parsa et al, 2005). This indicates that opening a restaurant and running it may be a risky business and th...

Roles and Issues Regarding Health Care Reform

in the future development and revision of health care policy: While the Patient Protection and Affordable Care Act (PPACA) of 2010...

Human Population Increases and the Toll on the Environment

Our rapid population growth has put us into a position of having to balance immediate economic benefit against...

Chinese Energy Needs and Supply

From this it is possible to see China will not be alone with increasing energy needs, but the pace of that...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

The Tremendous Value of Coral Reefs and the Threats They Must Withstand

This paper emphasizes the danger that mankind presents in regard to our impacts on our world’s coral reefs. Even seeming simple va...

Classifications and Divisions of Hospitals

a serious or highly unusual medical problem, a hospital devoted to the care of patients with similar conditions may be preferred. ...

Merger Between K Mart and Sears

merger has yet to actually take place (though approval seems to have been obtained), many experts, needless to say, have many ques...

The Case for an International, E-Commerce Treaty

and outside the EU. Ma y of these transactions and any disputes arising from, or related to e-commerce many find a remedy through ...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

United States and Britain, Differences in Manufacturing

that "UK manufacturers productivity lags between 25 to 30 per cent behind US companies in the same sector" (Willmott, 2001; p. 3)....

The Truth In Lending Act

FRB amended Regulation Z to implement section 1204 of the Competitive Equality Banking Act of 1987 (Farm Credit Administration, 19...

Overview of the Network Effect

The same arguments of compatibility and interaction can be seen today widely in the use of infomaion technology software and hardw...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

Economy Trouble, Spending, and Debt

concern1. She points out, for example, that by measuring the ratio of consumer installment credit to disposable income (which, in ...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...