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3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

Overview of the Uniform Computer Information Transaction Act Law

An overview of this proposed law and its impact on America's corporate sector and consumers are presented in a paper consisting of...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Price Indexes in Agriculture

In a paper consisting of eight pages individual farmers' pricing indexes as well as agricultural conglomerates' pricing and the co...

1990 and 1996 Economic Conditions

In nine pages the economy during the years of 1990 and 1996 are compared in terms of consumer confidence, inflation, and unemploym...

Economy of South America

In eleven pages the ongoing economic problems of South America are discusses with the focus being on Brazil and the impacts experi...

Money Supply in the U.S. and Annualized Growth Rate

often, it is the theoretical outcomes compared to the actual that provide the greatest level of useful and predictive information....

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Healthcare Industry and Organizational Behavior

In thirty pages this paper discusses the organizational structural impact upon the healthcare industry's dramatic transformation i...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

How Warner Bros. Uses the Web as Discussed in Billboard Magazine

in order to broadcast these artists over the Internet. Warner Bros. Inc. was quick to recognize a prime opportunity by coming abo...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Public Citizen and Ralph Nader

In eighteen pages this paper considers Ralph Nader's consumer activism and discusses his late 1960s' founding of the Public Citize...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

A Fashion Paper

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

Forms of Resistance

resistance. The National Labor Relations Act is a very important legislation with regard to labor relations. In fact, it is cons...