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Essays 781 - 810

The Traits Necessary for a Career in Hotel Management

people, "schmoozing" with the public -- I was hooked. That same manager made a point of taking me on as his unofficial apprentice...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Ritz Carlton Hotels and TQM

Milliken & Co., Motorola Inc., and Xerox Corp that had been successful in making TQM work, "to learn about quality, but we wrongly...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Owning or Leasing Hotel Facilities

In eight pages this research paper examines whether or not it is more feasible for the hotel industry to own or lease facilities. ...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Las Vegas Architecture and the Mirage Casino and Hote

In nine pages this paper discusses dual function buildings in this consideration of Las Vegas' Mirage Casino and Hotel. Five sour...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Hospitality Business Development

blossoms into action with the assistance of a solid plan. The business we will discuss today is the hotel/resort of Carmel Apple...

Financial Analysis of a Hong Kong Hotel

of the two profitable components of the hotels business is encouraging. It is in the business of providing guest rooms, and incre...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Political Ideology and Management Style

pointed out in the article itself--to embrace typical customers service ideology, which is not to complain. The author asks if the...

Theorists and Theories of Management

achieving efficient operation. In his well known example of the operation of the pin factory, Smith (1776) describes the division...

Hotel Industry and IT

a joint venture called The Hotel Industry Switch Co (THISCO). THISCO linked airline computer reservation systems and a majority of...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Overview of Hotel Franchising

In eight pages this paper discusses the hotel industry in an examination of franchising in terms of benefits and agreement clause ...

Literary Naturalism of Author Stephen Crane

of the Streets and The Red Badge of Courage. In addition, he wrote a myriad of imposing poems, and ninety pieces of short fictio...

Tutorial on Hotel Industry Performance Appraisal Fairness

In ten pages this tutorial paper examines performance appraisals in terms of definition of concept, model sample, and interview si...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Proposition for Human Resources Development

in employee skills often threatens an employees sense of importance within the existing business structure (Luthens et al, 1999). ...

Overview of Hotel Facilities Management

types include two singles, double, queen or king. Each room, regardless of size, has a microwave oven. There is also a small desk ...