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Essays 61 - 90

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

What it Takes to Change

5 pages and 2 sources. This paper provides an overview of what it might take to change the future and improve a life. Though man...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

Measuring Service Quality

research into the way service should be provided and measured to ensure there is alignment of the service given and the customers ...

Hospitality Industry and Safety

enjoy themselves. They do not want to worry about safety, which is why the industry must prevent the worst from happening. This ta...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Budgeting Process and Uses

year. The sales department needs to be the most accurate in its forecasting for the future, for all other departments needs will ...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...

The Impact of Cultural Diversity in the Hospitality Industry

values and beliefs. These may be seen as isolated within the company, or reflections of the wider general culture of the area or r...

Technological Developments in the Shipping Industry

features in place to address problems if they occur. So too do the new transport ships. Many ships today, for example, are doubl...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

Guest Room Renovation Report

In five pages this paper is formatted as a junior hotel manager's memo to the vice president discussing guest room renovation upgr...

Hospitality Industry and New Technology's Impact

In five pages this paper discusses how new technology especially the Internet has affected the contemporary hospitality industry. ...

Hospitality Industry and Ethics

In twelve pages eight article summaries are presented in an exploration of the hospitality industry of restaurants and hotels as t...

Hospitality Industry Leadership

In five pages this paper discusses employee development in the hospitality industry and the importance of effective hotel manageme...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Hospitality and Customer Care

cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Hotel Industry and Issues of Sexual Harassment

general public are aware that sexual harassment is illegal, still many are unaware of the issues and what constitutes sexual haras...

Hotel Industry Concepts of Performance and Service

resource based view, they have limited resources that need to be maximised. The measures are there to ensure that there are many w...

Training in the Hospitality Industry

to the needs of the local and regional industry by adapting our programmes to its requirements" (Azema, 1999, p. hotel-school/). ...

Restaurant and Hotel Management and Ethics

In twenty pages the hospitality industry is investigated in terms of its use of ethics, how they can be improved, reactive and pro...

Global Hospitality Industry, Communications, and Management

In twenty two pages this paper discusses the management importance of maintaining excellent communication with all levels and depa...