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Essays 61 - 90

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

What it Takes to Change

5 pages and 2 sources. This paper provides an overview of what it might take to change the future and improve a life. Though man...

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

JETBLUE AIRWAYS AND DIVERSIFCATION

JetBlue has), a reputation (which it also has) and a decent brand name, which is something the company already has. The costs asso...

Literature Review on Changing Leadership at the Minnesota Rural Electric Cooperative Industry

In twenty pages this paper discusses the leadership change and deregulation industry efforts in a literature overview of change wi...

Operational Issues in the Hospitality Industry

to allow access to the internet through a wired connection for a fee for a 24 hour period. This is also complimented by a wireles...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

Belize as a Hospitality Market

percent of those over the age of 15 can read and write (Belize 2008). Tourist Accommodations Superficially, it could appear...

Globalization And Australia

the foundation for a global market place. This globalization process has increased the number of huge multinational corporations a...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Practical Experience in Hotel Training

more than that to stand out from the crowd. Employers agree. An internship gives the candidate an edge. In fact, an internship giv...

The Hotel Industry and the Importance of Human Resources

science of human resources is critically important. For this reason, Hilton Hotels and Resorts, an international chain of high qua...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Hospitality and Customer Care

cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Technological Developments in the Shipping Industry

features in place to address problems if they occur. So too do the new transport ships. Many ships today, for example, are doubl...

The Impact of Cultural Diversity in the Hospitality Industry

values and beliefs. These may be seen as isolated within the company, or reflections of the wider general culture of the area or r...

Hotel Industry Concepts of Performance and Service

resource based view, they have limited resources that need to be maximised. The measures are there to ensure that there are many w...

Hotel Industry and Issues of Sexual Harassment

general public are aware that sexual harassment is illegal, still many are unaware of the issues and what constitutes sexual haras...

Measuring Service Quality

research into the way service should be provided and measured to ensure there is alignment of the service given and the customers ...

Hospitality Industry and Safety

enjoy themselves. They do not want to worry about safety, which is why the industry must prevent the worst from happening. This ta...