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Essays 61 - 90

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

What it Takes to Change

5 pages and 2 sources. This paper provides an overview of what it might take to change the future and improve a life. Though man...

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

Belize as a Hospitality Market

percent of those over the age of 15 can read and write (Belize 2008). Tourist Accommodations Superficially, it could appear...

Globalization And Australia

the foundation for a global market place. This globalization process has increased the number of huge multinational corporations a...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...

Measuring Service Quality

research into the way service should be provided and measured to ensure there is alignment of the service given and the customers ...

Hospitality Industry and Safety

enjoy themselves. They do not want to worry about safety, which is why the industry must prevent the worst from happening. This ta...

Budgeting Process and Uses

year. The sales department needs to be the most accurate in its forecasting for the future, for all other departments needs will ...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

Technological Developments in the Shipping Industry

features in place to address problems if they occur. So too do the new transport ships. Many ships today, for example, are doubl...

The Impact of Cultural Diversity in the Hospitality Industry

values and beliefs. These may be seen as isolated within the company, or reflections of the wider general culture of the area or r...

Hospitality and Customer Care

cases when staying at a hotel or motel, it will be the front desk that the customer will call when a problem or need arises. How ...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Hospitality Industry and Bankruptcy

levels indicates that management likely was not performing as well in other areas as it should have been. Its stock fell to the p...

Puerto Rico Hotel and Implementing Technology

to benefit from such advances. Tourism in Puerto Rico is no exception to that rule. In fact, tourists visiting Puerto Rico may act...

Hotel Industry Concepts of Performance and Service

resource based view, they have limited resources that need to be maximised. The measures are there to ensure that there are many w...

Hotel Industry and Issues of Sexual Harassment

general public are aware that sexual harassment is illegal, still many are unaware of the issues and what constitutes sexual haras...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

JETBLUE AIRWAYS AND DIVERSIFCATION

JetBlue has), a reputation (which it also has) and a decent brand name, which is something the company already has. The costs asso...

Operational Issues in the Hospitality Industry

to allow access to the internet through a wired connection for a fee for a 24 hour period. This is also complimented by a wireles...