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Essays 661 - 690

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Food Choice and the Sociology of Eating and Food

the trends associated with the British social research programs which examine the nations diet and the differences in the status o...

Economic Effects of Changes in the Interest Rates

such the company will find that both its income and expenditure streams will be effected (Howells et al, 1998, Carmichael, 1983). ...

Social Work Case Study Analysis

and relationships with others. This same psychodynamic theory will be useful in helping NE with her relationship with her daugh...

Discussing the Merger of AOL and Time Warner

January 2000). AOL also owns Netscape, which it purchased in 1999 and it owns Digital City and ICQ, an internet messaging service,...

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

The History of Rasselas, Prince of Abissinia by Samuel Johnson and Obsession

the individuals lot in life. On their journey there are numerous arguments for the adoption for rejection of the different...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Managing Credit from the Perspective of a Creditor

the credit managers job somewhat easier in the future. The credit management function does not always have control over the organ...

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Investors' Choices and 'Extraordinary Items'

of financial reporting. He states in his conference address, "No market has divine right to investors capital." In the mid...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Capital One Credit Card Company

fees, payment history, parties to transactions, and credit card usage (Capital One, Privacy, 2002). * Credit bureaus to determine ...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Comparative Analysis of Dwight Eisenhower's Other Armies and the 3rd Army Campaigns of General George S. Patton

of time before his plan backfired. Indeed, American troops suffered significant losses, but the final outcome proved to ultimatel...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Department Store and its History

other retail considerations. This revolution was not limited to retailing considerations alone, however, but extended all the way...

Choices to Consider in a Shipping Company Expansion

which this may impact on investment in the future. An operating alliance is a group of two more companies that have a common aim...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Insurance Regulations in Hong Kong

Trade Organization has meant more opportunities for Hong Kong insurers (Xinhua News Agency, 2002). It also means that there is ple...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

A Trio of Actresses Jessica Lange, Meryl Streep, and Sally Field

way for actresses who were interested not simply in portraying stylish roles but were also interested in exploring characters of s...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Economic Behavior, Social Class Income, and Consumer Behavior

the traditional consumption theories considered as asocial individualism, insatiability and commodity orientation. Asocial individ...

School Choice and Politics

encouraged by the Supreme Courts decision on the "appropriateness of public funds" being allocated to private schools (Powers and ...

Pros and Cons of Abortion

the fetus. Pro-choice individuals often argue that the fetus is nothing more than a part of the womans body, with no more signific...

The Air Force ROTC

they have the very rewarding job of developing leadership and citizenship traits in high school students nationwide and at Departm...

Case Study on Internet Marketing

it is used. II. Background to Benetton. If Benetton is considering using the Internet the company itself needs to be consid...

Economics Grads and Available Employment

for work as an Economics major is in banks, businesses, stockbrokers, and other financial institutions. Sales and management are ...