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to buy an extra dress or something to spruce up the house. Today, things have changed in that the man is not necessarily the prima...

Consumer culture is the focus of this overview of eight pages that examines it from the theoretical perspectives of Veblen Thorste...

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

products in a home come from a number of different countries across the globe. What is interesting to note, though, is that indiv...

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

In twenty two pages issues including employees, technology, involvement of the community, activities, culture, and management are ...

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

that "UK manufacturers productivity lags between 25 to 30 per cent behind US companies in the same sector" (Willmott, 2001; p. 3)....

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

was not, as it had been during the Depression, a function of what the consumer could afford, bur rather what the then could find (...

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...