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Essays 301 - 330

Trends and Influences on the Pharmaceutical Industry

greater life expectancy increases the potential markets for treatments associated with the process of aging, from arthritis to hea...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Fewer and Fewer HVAC Companies

growth. Regardless of which direction companies expect mergers involving them to take, most do expect to be directly involved in ...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Influences on the Global Airline Industry

the deregulation or liberalization of an industry it is the transformation of the industry from a government controlled, and often...

Political and Cultural Influence on the Employment Relationship in India

and Townsend, 2002). In addition to this, where an employee is injured at work the employer has an obligation to provide adequate ...

Finding Peace in a Culture of War

individual is exposed to any type of experience there is the potential for that individual to be desensitized to any experiences t...

Wal-Mart's Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

Developing Motivated Teams

The writer looks at team creation and development considering the way that the steam structure, success and feedback will all impa...