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Essays 301 - 330

Organizational Systems of the McDonald's Fast Food Chain

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Fewer and Fewer HVAC Companies

growth. Regardless of which direction companies expect mergers involving them to take, most do expect to be directly involved in ...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Healthcare Industry Phase

of sales (Bergen, 2008). Consumers have accepted products from the sector or the entire industry and, in fact, demand more of them...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Trends and Influences on the Pharmaceutical Industry

greater life expectancy increases the potential markets for treatments associated with the process of aging, from arthritis to hea...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Logistics Careers in the US

with the most demand include transportation forms as well as wholesalers (The Logistics Institute, 2005). Positions such as logist...

Human Resource Management at a Telecommunications Company

high level of reliance on technical skills of relatively few employees as well as services standards, at both customer contact poi...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Influences on the Global Airline Industry

the deregulation or liberalization of an industry it is the transformation of the industry from a government controlled, and often...

Wal-Mart's Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

Political and Cultural Influence on the Employment Relationship in India

and Townsend, 2002). In addition to this, where an employee is injured at work the employer has an obligation to provide adequate ...

Finding Peace in a Culture of War

individual is exposed to any type of experience there is the potential for that individual to be desensitized to any experiences t...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Leadership and its' Impact on Organizational Performance

the difference leadership could have on performance, or is there a different influence? The concept of good leadership being refl...