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Essays 61 - 90

Consumerism and Global Studies

products in a home come from a number of different countries across the globe. What is interesting to note, though, is that indiv...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

1990s' Consumer Influence of Fashion Magazines

that models depicted in todays magazines, because they are tall and thin, only represent 5 percent of the population and are impos...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

The Eyes of Dr. Eckleburg

no face, instead, the eyes are behind an enormous pair of glasses which are sitting on a non-existent nose (Fitzgerald). Nick, who...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

Arguing against Klein's No Logo

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

Social Class Pressures and Working Parents

these things are, in fact, needed (Overcoming Consumerism). This then is what fuels consumerism and drives people to work harder ...

United States and Britain, Differences in Manufacturing

that "UK manufacturers productivity lags between 25 to 30 per cent behind US companies in the same sector" (Willmott, 2001; p. 3)....

Low Context Culture And High Context Culture In Business

culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers h...

Finding Peace in a Culture of War

individual is exposed to any type of experience there is the potential for that individual to be desensitized to any experiences t...

Wal-Mart's Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

Greek Virtue

the foot of power!/Nothing care I for Zeus" (Aeschylus). In other words, Prometheus will not succumb to tyranny and a power that r...

Cultural Perspectives on the Northern Ireland Troubles

Ulster to belong to the United Kingdom can be broadly aligned with their religious associations (Tonge, 2001). In Northern Irela...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te...

A DSL Lite, ADSL, and HDSL Overview

lieu of repeaters, installed to increase distances the analog voice signal may travel. ISDN circuits do not work well with loadin...

Availability and Choice of Goods

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...