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Essays 1681 - 1710

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

How Warner Bros. Uses the Web as Discussed in Billboard Magazine

in order to broadcast these artists over the Internet. Warner Bros. Inc. was quick to recognize a prime opportunity by coming abo...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Consumer Debts and Chapter 7 Bankruptcy

In a paper consisting of fifteen pages Chapter 7 consumer debt bankruptcy are examined in this comprehensive overview that also di...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Social Class Pressures and Working Parents

these things are, in fact, needed (Overcoming Consumerism). This then is what fuels consumerism and drives people to work harder ...

Online Retailers, Social and Legal Issues

and regulation (Ramin Communications, 1998). Along these lines, privacy still continues to be a huge social issue when it comes to...

Future Trends in Managed Care

that MCOs develop their capacity to handle changes that are driven legislatively by congressional response to public reactions to ...

Defense of a Telemarketer

Paul has another option, that of claiming the right of self-defense or self-preservation. This is the right of any individual unde...

Concepts of Economics

at .2 billion ("World," 2004). However, for the nation of Brazil the difference is equivalent to 13.4 billion (2004). Of course, w...

Australia's Policy on Mental Health

policy, rehabilitation, and consumer rights. The paper finishes with a section on rehabilitation and the elderly in Australia as i...

Harley Davidson and 'Hogs' Marketing

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Classifications and Divisions of Hospitals

a serious or highly unusual medical problem, a hospital devoted to the care of patients with similar conditions may be preferred. ...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

Poor Working Conditions and American Consumers

well (Hutchings, 1996). Protective legislation is not usually a practical recourse because it is not usually enforced (Hutchings...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Article Reviews on Consumer Confidence

feel secure about their future ability to make money, the confidence level goes up. Aeppel (2005) on the other hand looks at the d...

2005 Big Markets Emerging

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...