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Essays 631 - 660

Strategic Alliances and Definitions of Multinational and Transnational

or technology (Todeva and Knoke, 2001). There are a number of types of strategic alliances, including: * Joint Venture where two o...

Consumer Adoption Process Concepts

there are limitation to the model, as a generalised model it is the starting point for further models which may be used for examin...

Media and Film Documentaries in China

which provided free education, pensions, and social services to the people and peasants. Instead, the self-sacrificing citizen of ...

Literature Review of Consumer Research

indicator of quality, there remains a dearth of published research addressing the issue. There are some studies that address wait...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

SWOT Analysis of Best Buy

more than 550 stores in 48 states and Canada, with large concentrations in the Midwest, Texas, California and Florida (Hoovers Bus...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

The Definitions and Ramifications of Globalization

How do they maintain some semblance of their individuality when the entire world it seems is intent on destroying that individuali...

Definition and Principles of Leadership

activities within an organized group that involves establishing progressive standards designed to meet specific goals. The person...

Pronouns Definition and Uses

this noun. He, then, is used to replace the word David in the beginning of the sentence. The second most recognizable form of...

The Role of Globalization in the Modern Consumer Society

globalization. Increasing technology has also resulted in an expansion of the influences of industrial countries, including the U...

The Application of Behavioral Economics and Utility Maximization

advantage of free shipping, even when one has to spend more to obtain it. The concept of behavioral economics is not new, it cam...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Culture: A Definition

only refers to cultivation or tillage ("Culture"). Yet, the fifth definition of the noun is broken down into subsections and is th...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Questions and Answers about Health Care

deciding on health care coverage options? At the moment, health care coverage within the United States still follows a largely c...

The Varying Definitions of Genocide

What is genocide? Genocide is an act...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

FINANCE DEFINITIONS

of an investors loss or less-than-anticipated returns based on a particular investment. High-risk securities tend to yield more ra...

Definitions of Nursing Meta-paradigms

the profession of nursing has developed some basic ideas that serve as the foundation that guides all subsequent professional prac...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Definition of Accounting Categories

cash in bank account. Long-term assets tend to be relatively easy to identify, and may also be referred to as fixed assets, and in...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

Consumer and Liberalization

under dispute. For example a country such as Guatemala has 60% of the population below the poverty line and a purchasing parity GD...